Studiengang

MSc in Marketing Management

Organisation:
International Business School
City, country:
Vienna, Vienna, Austria
Type:
Full-time
Certificate:
M.Sc. (Master of Science)
Duration:
12 Monat(e)
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Programme

Marketing and advertising relies more and more on behaviour sciences that analyse the true motivation of consumers. Be an expert in consumer behaviour, marketing research, communication and management with our British master's programme.

MSc in Marketing Management programme (ranked no. 6 in Eastern Europe!) develops knowledge and skills in business and marketing and directs students towards the commercial environment. The programme also seeks to encourage one's creative expression and help smooth a path to this exciting sector. Our graduates are represented in an extremely diverse range of multinational, national and local organisations the world over, including sales, advertising, account management, PR and market research.



Job description and job opportunities

Graduates will be able to pursue careers in a wide range of marketing roles at a creative agency or in the media sector including Product Management, Sales, Advertising, Public Relations and Market Research. Recent IBS graduates are working as brand managers or sales executives at PR/marketing/advertising agencies or in the FMCG sector, in the health industry or in the media.

Upon completion of this course, students should be able to:

  • To create an opportunity for students to occupy mid-level marketing management positions in companies and develop international managerial skills.
  • To study, review and put into practice both the “tried and tested” techniques and the latest concepts in the field of marketing management.
  • To deepen the students’ ability to apply, develop and critically appraise current techniques, theories and practices encountered in the marketing environment of local and international firms.
  • To develop critical awareness of the global business environment and the relevant marketing tools required to make a business or organisation successful in an increasingly competitive world.
  • To develop international managers, skilled in interpersonal and cross-cultural communications, and equipped with up-to-date knowledge on marketing management.
  • To create a global and strategic mindset and to develop sensitivity to learning from other cultures.
  • To build an appreciation in students of the need to continuously develop skills and knowledge throughout their careers.

Emphasis/Curriculum

  • Principles and Practices of Marketing
  • Consumer Behaviour
  • Marketing Communication
  • Marketing Research
  • Academic Skills
  • Contemporary Issues in Marketing
  • Digital Marketing
  • Marketing Management Elective
    • Marketing of Services
    • Corporate Communications
  • Research Methods for Social Sciences
  • Business Strategy
  • Cross-cultural Management Skills
  • Dissertation

Admission/Entrance requirements

Full-time:
 
Number of participants max.:
k.A.
Number of applicants:
k.A.

Fees:

  • Tuition fee per semester in Budapest: € 4,700
  • One-off registration fee for non-EU citizens: € 900
Admission criteria: Relevant bachelor's degree

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Information material
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Organisation

From a school that was founded in 1991 as the first private higher education college in Central Europe, International Business School has grown into a truly modern and dynamic business school.

Our vision is to be a regionally acknowledged, multiply accredited, multi-country provider of higher education services for a highly international and mobile student body, interested in the frontier areas of business and management.

Our mission is to provide economically and culturally relevant, English-language business and management-related education to people who can benefit from it. We are demand-led and customer-focused. We enhance learning, build confidence and create opportunity for all who choose to invest in studying at our school. We value

  • creativity and innovation in the pursuit of excellence,
  • the potential of every person,
  • the expertise and commitment of our staff,
  • partnership and form strong and enduring collaborations where we can achieve more by working with other than alone,
  • quality and we continually enhance our quality assurance processes.

Studying in Vienna

Study right across the Belvedere! IBS is located in the city centre in Vienna. Nearby there are plenty of opportunities for shopping and eating and you can chill out in the splendid park just across the street. The campus is a newly renovated, modern facility that offers well furnished classrooms. Take the 71 tram to Unteres Belvedere or the D tram to Schwarzenbergplatz and there you are!

International Business School
Rennweg 9
1030 Vienna
Austria
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