Certified Marketing & Sales Manager

Organisation:: Donau-Universität Krems
City, country:: Krems, Lower Austria, Austria
Type:: Part-time
Certificate:: Zertifikat (Zertifikat)
Duration:: 2 Semester

Programme

Marketing is the core of all business and requires solid knowledge and precision in decision making. The understanding of marketing concepts and the role marketing plays is critical to the success of any organisation.

This program provides you with a comprehensive and high level education and is based on the acquisition of competencies that define effective marketing and sales managers.

Our program delves into the unique problems and challenges of marketing & sales, giving you the tools to formulate and implement successful marketing strategies for your company.

Job description and job opportunities

Target group:

Managers and future executives who want to gain specific knowledge in the area of marketing & sales.

Curriculum

MODULE 1:

Marketing Research

Marketing Research Process, Problem Formulation, Marketing Research and Decision Making
Methodological Foundations: Survey, Observation and Experimentation
Measurement and Scaling
Analysis Process
Consumer Behaviour

Marketing Strategies and Plans

Marketing Problems
Generic Marketing Strategies
Marketing Planning Process and Outcomes
Budgets in Marketing

MODULE 2:

International Marketing

Corporate Marketing Management from an International Perspective
Planning and Implementing Marketing Strategies in Inter- national Business Settings
Environmental Constraints and Opportunities

Brand and Product Management

Market Analysis
Brand Development and Protection
Branding, Brand Equity
Brand Positioning
Competition Analysis
Product Life Cycle (PLC)

MODULE 3:

Selling and Negotiating

Dialogue Marketing
Sales Logistics
Supply Chain Management
Negotiating, Strategic Sales Talk
Customer Relationship Management (CRM)

Sales Force and Key Account Management

Implementing Corporate Strategy
Analysing Optimal Sales Process
Extending Communication Channels
Collaboration between Supplier and Client
Strategic Sales Management
Sales Partner & Key Account Management

MODULE 4:

Marketing Channels and Distribution

Communicating the Message
Advertising
PR
Direct Marketing
Personal Selling
Internet Marketing

Integrated Marketing Communications

Value Chain Intermediaries
Distribution Channels
Conflict, Cooperation, and Competition
Logistics Management
Trends in Distribution
Corporate Social Responsibility (CSR)

Admission/Entrance requirements

Part-time:
Number of participants max.:: k.A.
Number of applicants:: k.A.

Tuiton fee: € 8300.00 + € 360.00 (course materials)

Admission Criteria:

General qualification for university entrance, minimum of 2 years appropriate professional experience in a relevant position;
(without qualification for university entrance): minimum age of 24, minimum of 3 years appropriate professional experience in a relevant position.

Adequate knowledge of the English language.

Languages and semester abroad

obligatory:: English

semester abroad:: not possible

I would like to have information material about this programme

Salutation:

Forename:

Name:

Street:

Postal Code/Town:

Country:

Phone:

e-Mail:

I want: Information material

Recall

Newsletter

Miscellaneous:

Organisation

Danube University Krems has specialized in postgraduate academic studies and offers exclusive courses in the fields of health and medicine, communication and globalization, business and law, education and media as well as of arts, culture and building. Being a European model project, Danube University Krems combines high quality in education, research and consulting with excellent customer orientation and service. More than 5,000 students from 80 countries are enrolled in over 150 academic courses.

Danube University Krems was founded in 1994 and teaching started here in 1995 with three courses and 93 students. The university is the largest provider of postgraduate continuing education in Austria and one of the leading competence centers of academic continuing education in central Europe.

Danube University Krems is located in one of Europe’s most beautiful cultural landscapes, the Wachau region along the Danube, which has been named a world cultural heritage site by the UNESCO. A renovated tobacco factory dating back to the onset of the 20th century and new buildings on Campus Krems provide students and educators with an open, innovative, and motivational atmosphere for research and studying. The new campus, which was opened in 2005, provides the region with a new landmark of international acclaim.

Krems

Krems is a traditional educational town - with 30 schools and high schools attended by more than 10,000 students. Therefore, Krems’ environment is richly furnished with restaurants, hotels, guest-houses and students’ hostels, as well as leisure-time and cultural facilities.

The idyllic environment of the Wachau, its exquisite wines and numerous sports facilities contribute in significant measure to the quality of life of students at the Danube University Krems.

Historic buildings and architecture from the middle-ages in the parts of Krems and Stein show for a meaningful past. The community, already mentioned in 995 as "urbs chremisa", was once the center of salt and wine trading and is one of the oldest towns in the country.

The Danube University of Krems is an ideal starting point for jogging, cycling, playing squash and tennis, or simply for taking a walk through the vineyards. Oarsmen and swimmers can pursuit their hobbies in the nearby Danube River.